Home / Case studies

The work, with the numbers left in

Every figure on these pages comes out of Google Search Console, Ahrefs or the client's own record, and every one is dated. Where an engagement is still running, or where a number went the wrong way, we say so on the page.

FT
Security training RTO, Gold Coast QLD

Fivestar Training

One in ten of every new Queensland security licence, and a site sitting on page four. Page speed fixed 37 to 100 in a single day.

33 → 11
average position, 12 months
+47%
organic clicks per month
#1 in QLD
core qualification page
Read the case study →
OI
Engineering and trades RTO, Brisbane QLD

Outsource Institute

Parallel URL structures had the site bidding against itself on its best categories. Average position roughly halved.

27 → 13
average position
33 → 12
air conditioning course
16 → 1
Cert III mechanical fitter
Read the case study →
AY
Multi-site RTO, Melbourne VIC

Aitac and Your Licence

A previous developer changed the URLs and wiped organic traffic overnight. We rebuilt two domains into one without repeating it.

34 → 14
average position
Held
clicks through cutover
121
meta descriptions rewritten
Read the case study →
FS
High-risk work licensing RTO, Rockhampton QLD

Forky Stick

A sitemap from February 2025 was still telling Google where the old site lived, and no page on the site returned a rich result.

49 → 14
average position
+51%
clicks year on year
65 pages
schema validated clean
Read the case study →
LT
Mining safety RTO, Emerald QLD

Lennon Training

A brand new site with no search history at all, taken from nothing to 277 clicks a month in three months.

0 → 277
clicks per month
13 → 3
standard 11 emerald
18 pages
course schema, zero errors
Read the case study →
DS
Amusement engineering and safety RTO, QLD

DRA Safety Specialists

A full platform rebuild that held its rankings through launch week, on a site that had already lost its traffic once.

30 → 93
technical health score
9.0 → 9.1
clicks a day across launch week
0 → 3
conversion events tracked
Read the case study →
M
Leadership and culture consultancy, Perth WA

Modal

We lost this pitch, waited a year, and won it when the incumbent stalled. Seventy pages cut to seventeen.

70 → 17
pages, three-click rule
Approved
look, feel and navigation
Aug 2026
go-live with owner training
Read the case study →
HS
Safety and compliance RTO, Brisbane QLD

Health Security Education

Over a thousand units of competency sitting behind a site the client could not edit. A build engagement, finished and handed over.

1,000+
units of competency
12
course categories built
2 days
proposal to deposit paid
Read the case study →
AE
Telco, cabling and security RTO, Perth WA

Aspire Education and Training

We won the build by telling Chris he did not need the SEO retainer. His courses were already booked out.

~5
WA providers who can deliver it
~2,500
competitors in the market he skipped
No retainer
advised against, and said so
Read the case study →
MS
Maritime licensing RTO, Newcastle NSW

Maritime and Safety Training NSW

A not-for-profit maritime RTO, mid-rebuild, with a booking calendar that was returning no courses at all.

2 paths
enrolment architecture rebuilt
RTO 90440
Newcastle, not-for-profit
In progress
page updates at go-live
Read the case study →

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