Health Security Education has been training safety and compliance for over twenty years. Glen could not add a course to his own website without breaking the rest of it.
Health Security Education delivers confined spaces, working at heights, first aid, drug and alcohol testing, chainsaw and forestry, quad bike, tractor, ESI transmission, rescue and emergency response. Over a thousand units of competency, in Glen van Emmerik's words more than a thousand, and then some
. The website could display roughly twenty courses, and he could not change that himself without, as he put it rather more bluntly, breaking everything else. Almost the entire product catalogue was invisible to anyone who did not already know to ring.
The other half of the problem took five months to find, which is a fact we are not going to dress up. On the 14 April 2026 call it was confirmed that the old contact form's submissions were sitting in the WordPress back end and emailing nobody. For an RTO that publishes no prices at all, where every course and every onsite job is individually quoted, the enquiry form is the only commercial path into the business. It had been quietly swallowing warm leads.
The enquiries that did arrive were hard to action. No course named, no location, no timing, which for a national provider dispatching trainers means a phone call before you can even quote. And nobody on Glen's team could fix any of it. His stated requirement was accessibility for us to update stuff as it goes through
, which is a modest ask that the existing build made impossible.
Underneath all of it: two separate websites, a web presence spread across several third-party providers on AWS hosting, and an incumbent developer who changed both phone number and email and went unresponsive during the migration. Glen ended up digging out old mobile numbers and trying three of them.
If you put down you serve Ipswich, Brisbane won't contact you.Glen van Emmerik, Managing Director, on why the site has no location pages
A fixed-scope design and build. No SEO retainer was sold and none was delivered, so nothing below is a ranking programme. The whole thing was decided across seven calls, most of them under twenty minutes.
Thirty-one minutes. Tommy asked what success looked like for the project, and Glen's answer set the entire brief: aXcelerate working, form submissions reaching reception, and his team able to edit the site themselves.
The longest call of the engagement, and the most productive. Homepage, about us, course categories, the individual course page, the shop, onsite services and contact, walked one at a time, changes named, feedback taken, decisions read back before closing.
The unit code sits in a small black square above the course name rather than inside the title string, because of how this audience actually arrives. A client voice on the call: The boss will say, you need HLTAID 014 and they might be like, hey, it's a first aid, but I don't know which one.
Tommy walked the ASQA marketing requirements proactively rather than waiting for a compliance-conscious operator to raise them. Compliance content went into accordions, with duration and delivery mode included and the enquiry path left uncluttered.
The aXcelerate API returned a 403 on staging because it is domain-locked. Rather than spend a fortnight fighting it, the call was to go live and test the integration on the live domain.
Fifteen minutes of Bricks editor training: courses, pages, posts, media uploads. The session was recorded and the link shared, which matters for a team split between Brisbane and North Queensland. The team had sat down together the day before to review the site.
Live on 28 May, Search Console verified the same day, and a noindex tag that slipped through at go-live was caught the same day in Search Console and removed. That one became a permanent line on every launch checklist we run.
Two websites became one. The requested catalogue went live across 12 categories in a 4 by 3 grid, built so the client can add to it, against an old site that topped out around twenty courses. Every contact form submission now lands at reception with the course category and the training location attached. aXcelerate is integrated for enquiry and enrolment. Course pages carry ASQA-compliant structure with duration and delivery mode. Hosting moved off the client's old AWS setup, DNS cut over on 1 June 2026, and the team was trained on the Bricks editor on 22 May and has been editing the site since.
There is no SEO programme behind this page and there never was. No retainer, no keyword research, no rank tracking, no Ahrefs project, no GA4 property, no conversion tracking. That means no lead count, no conversion rate, no revenue figure and no ranking claim, because none of those things were bought or built. What Search Console shows since launch is a brand query converting better, click-through rate on health security education
going from 52.9% to 66.7%, and a handful of non-brand course terms improving: working in confined spaces course from 42.9 to 29.6, rescue training from 81 to 43.2. Movement on a rebuilt site, not a delivered outcome.
The engagement closed the way it should. Glen and Lorraine reviewed and signed off on 24 May. The site went live on 28 May, the final invoice went out on 29 May and was paid the same day, fast enough that receipt was confirmed inside about ninety minutes. No dispute, no discount, no scope fight and nothing outstanding at any point.
good to go
A previous developer's URL change cost them 2,300 visits a month. This time the line held.
A sitemap from February 2025 was still telling Google where the old site lived.
We won the build by telling the owner he did not need the SEO retainer.
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