Lennon Training has trained Queensland coal miners since 1991. Google Search Console holds nothing at all for their site before 8 April 2026.
Google Search Console returns no meaningful data for lennontraining.com before 8 April 2026. That is not a reporting gap. The rebuilt site went live on 23 December 2025 on a fresh URL structure, and for three and a half months the clicks and impressions sat under Google's threshold. There is no before column on this account. We are not going to invent one.
Lennon Training runs out of 11 Kyle St, Emerald, in Central Queensland, with delivery at Moranbah and at TAFE SkillTech's Building W in Eagle Farm. RTO 1674, trading since 1991, family owned. They hold underground training galleries. They are one of a small number of providers licensed to deliver Learning from Disasters. John Lennon's own read on his market is that they are probably the biggest player in that game in the industry already. None of it was reaching anyone typing “standard 11 refresher” into a phone.
The volume was going to Pinnacle Safety. John's account of them: fifteen plus courses, all training subcontracted out, no employed trainers, and 4,000 Google reviews. Lennon had 13 reviews across three listings and the Brisbane listing had none. Other providers were still marketing under the 1998 course naming, G1, G8 and G9, which is obsolete. S123 is the current code. Lennon had no content correcting any of it.
Before that there was a Wix site and a provider who took six months and delivered nothing. We won the work on two things: RTO specialisation, and pulling Ahrefs and PageSpeed up on screen next to competitor OHSA while John watched.
Then the site we had built ourselves turned out to need an audit of its own. This part is our mess, so we will name it.
I've got to get something out there to try and counter thatJohn Lennon, Owner, on competitors marketing the obsolete 1998 course codes
A website build first, then a six month SEO programme starting March 2026. The order matters here, because the build is also where several of the problems came from.
Three homepage concepts were presented on 7 October 2025 and John picked the rotating hero with the 3 by 3 course grid. On 14 October he asked for a separate URL per course variant, having been shown a programmatic example from the plumbing industry. That request is the origin of the whole architecture.
The technical audit came back with 23 issues: 2 urgent, 6 high, 7 medium, 8 low. Search Console access lagged and had to be chased to 26 March before we could see anything.
Search Console started registering on 8 April. The urgent fixes went first, then breadcrumbs across the whole site through the Bricks theme.
17 and 18 May was the heaviest content block. Course, category and location pages all rewritten, with the location pages given genuinely local content rather than a course list with a suburb name on it.
Two things closed together. The Organization schema was corrected off the staging address and onto admin@lennontraining.com, and the staging server was password protected and noindexed.
Everything below was checked in the browser before it was closed. On this account we had already caught ourselves marking work complete off delivery rather than off a live check, so the rule changed.
This is a short baseline read and the caveat goes first. The before window is 8 to 30 April 2026, which overlaps the after window of 1 May to 26 July 2026, because there is no earlier data on this property to use. Non-brand terms only.
From nothing measurable to 277 clicks in June 2026, three months after the first data point existed. Impressions went 4,827 to 15,499 across the same window, which is roughly a tripling. Average position moved 19.7 to 14.8 between May and June. About 69% of clicks are non-brand, which is the number that matters when the whole point of the exercise is the Brisbane public market rather than the existing Bowen Basin corporate relationships.
The result we like most is not a click count. The site ranks first for “mining courses Brisbane” at an Ahrefs Domain Rating of about 2.9. Lennon also appear in Google's AI Overview for “how long does standard 11 last”, roughly fourth, ahead of Pinnacle Safety and WorkSafe Connect. Pinnacle hold 4,000 Google reviews. Lennon hold 13.
Donna in the office spotted an AI Overview result herself and brought it in as a content steer, then asked whether Google's AI would harvest RTO information without ever sending a visitor to the site. That is a fair question and we did not have a comforting answer. We turned it into a content plan instead, and asked her to start collecting the questions real enquirers actually ask.
Google citing Lennon in its own AI Overview, and Lennon surfacing in ChatGPT. Neither is something we can edit or fake.
if it gets us exposure, we do it
A server at 111% of its disk limit had throttled the site to one visit a month.
Page four to page one, and a page speed score fixed from 37 to 100 in a day.
Two live URL structures for the same categories. The site was bidding against itself.
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