SEO Packages For Small Australian Businesses

Without SEO, small businesses are as good as invisible to Google. Because of this, many are turning to SEO service providers to develop and implement SEO packages for their business. This is all good and well, but rarely do we find information on what SEO packages should include. Today, I want to tell you. Here are the 4 non-negotiables that SEO packages for small businesses should provide:

1. SEO package pricing. What does the package actually cost?
2. Clear SEO expectations. How is this SEO going to impact your business' revenue, beyond vanity metrics?
3. SEO package roadmap. How is the provider going to achieve the above expectations?
4. Regular updates. Regular updates on the status of the package and its expectations.

These have been a part of every package the Northstar SEO team has put together, and we have found they contribute to excellent results. For a more in-depth look at what each of these 4 qualities entails, take a look below.

SEO package pricing

Pricing is dependent on how large the business asking is, and how large the business completing the package is. Any mutual agreement is acceptable, but typically anywhere from $2k to $10k a month for consistent SEO results is reasonable. There are countless other factors. For example, if you are searching in a more wealthy area, perhaps for SEO packages in Sydney, you might encounter higher pricing than from a smaller agency.

Clear SEO expectations

Holding clear expectations is critical to maintaining client and agency standards, hopefully leading to great results. Expectations might include daily, weekly or monthly reporting, and general guidelines for achieving and measuring results from the given package.

SEO package roadmap

A roadmap is a precursor and fulfiller of clear expectations. When developing a roadmap, it is critical to correlate the level of work with the pricing. For example, packages for small businesses at a lower price range might entail less work, maybe a technical SEO audit and on-page consulting. Enterprise SEO might include a variety of advanced tactics. In any case, it is important to inspect your provider's terms to ensure your package is up to industry standards.

Regular updates

SEO is a game of patience, and can only contribute to serious revenue growth if the provider and business owner communicate for long periods of time. Regular updates on results and recent strategy changes are critical to a good package that is likely to help a business grow.

Thanks for reading. I truly hope this gave you an insight into how SEO packages for small businesses should work, whether that be pricing, roadmap or otherwise. As always, if you'd like a free strategy call, just contact the team.